LAMY AL-Star

Product launch / Creative Direction

We used play of light and shadow to showcase the LAMY AL-star pen in its two new colors. In exploration of the pen's unique design features the product dances on an athmospheric world.

  • Client. LAMY
  • Creative team. Janis Aschberger, Paul Kusmaul, Daniel Brenner, Iris Schwarz
  • Music. Patrick Puszko
  • Project management. Martin Fütterer
  • Creative Direction. Iris Schwarz
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LAMY AL-Star
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Styleframe development focussing on the unique shapes of the LAMY product design: the distinctive bullseye shape.

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